Work
Case studies
Four pieces of work, each with the situation, what I did and what came out of it.
1.8% → 5.0% consultation booking rate
Building an inbound engine for a telepsychiatry SaaS
Consultation booking rate from 1.8% to 5.0% and daily qualified calls up 67%, on about USD 20,000 a month of paid media, starting with no inbound engine.
Read the case study → USD 1.26M in sales from 4 creator partners, 319% above targetUSD 1.26M in sales from four creator partners
A holiday-season creator campaign for Color Street that beat its USD 300,000 target by 319%, with Meta Ads return on ad spend lifted from 3.0x to 6.3x.
Read the case study → 5 of 50 studios vetted and closed (10%)Closing five studios from fifty, on a deal-economics model
A 10% close rate on a vetted studio pipeline in Indonesia, a retention matrix that moved spend to the strongest titles, and pricing and partnerships work on a title that shipped on Android, iOS and Steam.
Read the case study → 2 → 5 client accounts, all retainedGrowing and holding a US and Europe client book
A client book that grew from 2 accounts to 5 with all five retained, plus the pricing, positioning and AI-assisted operations behind it.
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