School and degree
Business Administration at Northumbria University, 2016 to 2018. I took my first marketing job the year I graduated.
Growth lead who still does the work.
1.8% to 5.0% 5.0% booked, up from 1.8%
of visitors booked a consultation, after I rebuilt the landing pages
Gaba Healthcare, 2023 Around 30 Around 30 people ledpeople led, through three senior managers, as Head of Growth
DemandNexus, 2026 USD 30,000 USD 30k ad spend a montha month in paid media managed, mostly on Meta
The Cirqle, 2021–22Download resume (PDF) Book a 30-minute call
I rebuilt the pages that took bookings from 1.8% to 5.0% of visitors, then led a team of around 30 as Head of Growth. Eight years, in-house and agency.
Results, before and after
Visitors who booked a consultationGaba Healthcare, 2023
1.8% 5.0% 2.8x
A landing page per patient condition, and A/B tests on trust.
Qualified calls a dayGaba Healthcare, 2023
12 20 +67%
Moved 40% of Meta brand spend into high-intent search.
Organic visitors a monthGaba Healthcare, 2023
5,000 9,000 +80%
Patient-education articles grouped by topic, plus backlink partnerships.
Cost to win a customerIndependent consulting, 2024–25
USD 100 USD 80 −20%
Fixed the funnel before adding spend, on budgets under USD 1,000 a month.
Client accounts, US and EuropeDemandNexus, 2026
2 5 2.5x
All five stayed through my six months there.
Sales from four creators and the ads behind themThe Cirqle, Color Street, 2021–22
USD 300,000target USD 1,258,200result 4.2x
A team result. I was the Content Strategist and managed under 5% of the spend.
8 roles, 2018 to 2026
From a first marketing job to Head of Growth, with the skills each role used.
1Jun 2018 – Dec 2019
Marketing Associate
Urbo
Social mediaContent and copyMarket researchCampaign support
2Apr 2020 – Jul 2021
Marketing Specialist
Ondot Media
Content and SEOEmail and newslettersPaid and social mediaEvents and webinars
3Jun 2021 – May 2022
Content Strategist
The Cirqle
Creator and influencer marketingPaid social on MetaAudience research and personasCreative direction
4Jul 2022 – Feb 2023
Community Manager
Storms
Launch planningCommunity buildingCross-market coordinationGame marketing
5Feb 2023 – Dec 2023
Marketing Project Manager
Gaba Healthcare
Landing pages and A/B testingPaid search and Meta adsSEO and contentPartnerships
6Jan 2024 – Oct 2025
Growth Consultant
Independent
Funnel auditsConversion rate optimisationPaid media on small budgetsAnalytics
7Oct 2025 – Feb 2026
Marketing and Partnerships Manager
Yes2Games
Partnerships and deal-makingDeal modellingEvent marketingGame go-to-market and pricing
8Apr 2026 – Sep 2026
Head of Growth
DemandNexus
Team leadershipPricing and packagingPositioning and messagingClient growth and new business
Also on the record: 6.3x return on ad spend on Meta, on a creator campaign (The Cirqle, 2021–22), and 5 of 50 game studios signed from those vetted, each on a deal model I built (Yes2Games, 2025–26).
Career
Newest first. The two latest roles are open; each of the others shows one result, and opens for the rest.
Now. Open to full-time marketing roles and contract work. Download the resume.
Apr 2026 – Sep 2026 Head of Growth
DemandNexusB2B demand-generation agency Around 30people led through three senior managers
2 to 5US and Europe client accounts, all five retained through my six months there, USD 100,000+ a quarter combined
Around 30people led through three senior managers, across SDR, content, paid, operations and design
4 hours to 1weekly competitor and account research, with Claude, n8n and Make
Oct 2025 – Feb 2026 Marketing and Partnerships Manager
Yes2GamesHTML5 games publisher, Singapore (remote) 5 of 50game studios signed from those vetted
Signed 5 game studios out of 50 vetted in Indonesia, each deal priced on a model I built (projected 8% revenue lift).
Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.
Took Zero One Protocol to market on Steam, Android and iOS: pricing, go-to-market and partnerships.
Moved marketing spend to the games players kept playing, using a D7 and D30 retention matrix across 49 titles.
Jan 2024 – Oct 2025 Growth Consultant
IndependentEarly-stage clients across sectors, Remote 20% lowercustomer acquisition cost
Cut customer acquisition cost by 20% for early-stage clients on budgets under USD 1,000 a month, by fixing the funnel before adding spend.
One client later hired me full-time to lead its growth team.
Feb 2023 – Dec 2023 Marketing Project Manager
Gaba HealthcareTelepsychiatry company, New York (remote) 1.8% to 5.0%consultation booking rate
1.8% to 5.0%consultation booking rate, after a landing page per condition and trust-focused A/B tests
12 to 20daily qualified calls, after moving 40% of Meta brand spend into high-intent search
5,000 to 9,000monthly organic visitors; SEO brought in 35% of qualified calls
Fivepeople in the remote team I hired and managed, with USD 20,000 a month in paid media
Jul 2022 – Feb 2023 Community Manager
StormsWeb3 gaming, an iCandy Interactive subsidiary, Singapore (remote) Threecountries’ teams coordinated to plan two game launches
Planned the launch marketing for two games with teams in Indonesia, Singapore and India. Kyo shipped; Quantum Ark was cancelled in the crypto winter.
Jun 2021 – May 2022 Content Strategist
The CirqleInfluencer marketing platform, Netherlands (remote) USD 30,000a month in paid media managed
USD 1.26Min sales from four creators and the paid ads behind them, against a USD 300,000 target, over four months of holiday campaigns. A team result: I was the Content Strategist and managed under 5% of the spend
6.3xreturn on ad spend on Meta for that campaign
USD 30,000a month in paid media managed, mostly on Meta
Apr 2020 – Jul 2021 Marketing Specialist
Ondot MediaB2B publishing Won the Rising Star Award in 2021
Won the Rising Star Award in 2021.
Jun 2018 – Dec 2019 Marketing Associate
UrboNetherlands (remote) Social media, Content and copy, Market research
Social media
Content and copy
Market research
Campaign support
My first 90 days
How I’d start in a new team. The details change with the business; the order doesn’t.
Days 1–30
Find the leaks
Walk the whole path myself: ad, page, form, follow-up.
Check the tracking, so every number can be trusted.
Agree one target number with you, in writing.
Day 30You getA ranked list of fixes.
Days 31–60
Fix and test
Ship the top fixes: a page per offer, forms that finish, faster replies.
Run one A/B test at a time, each written down.
Move budget to what converts.
Day 60You getFirst movement on the target number.
Days 61–90
Spend on what works
Add spend only where the numbers hold.
Score channels and partners on a written model.
Document and automate the weekly work.
Day 90You getA review against the target, and next quarter’s plan.
At Gaba Healthcare this order took bookings from 1.8% to 5.0% of visitors before the ad budget grew.
Tools I work in
Ads
Meta Ads Manager, Google Ads
Analytics and testing
GA4, Search Console, Semrush, VWO
CRM
HubSpot, Salesforce
AI
Claude, GPT-4o, Claude Code, Cursor
Automation
n8n, Make, Zapier
Design
Canva
Background
The habit
Find where people leave, fix that, and only then spend more. It comes from Gaba Healthcare in 2023, where USD 20,000 a month of ads led to pages only 1.8% of visitors booked from.
Working with AI
At DemandNexus I cut weekly research from four hours to one with Claude, n8n and Make. I build my own tools, and this site, with Claude Code and Cursor.
Outside work I’m building Meltdown, a co-op party game. The rest is on the projects page, and the longer version is a short story.
How I think
Four essays on pages, ad tests, lead scoring and ad-platform defaults. All playbooks.
I also wrote a free AI course for marketing and sales teams. Try the lesson on testing more ad variants: it takes three minutes.
Send me the role
One line on the team is enough. I reply within one business day. Open to full-time marketing roles and contract work.
Download resume (PDF) adityamg96@gmail.com Book a 30-minute call (opens in a new tab)