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Work / Storms

Planning two game launches across teams in three countries

At Storms, a Web3 game studio, I planned the marketing for two game launches with teams in Indonesia, Singapore and India. Kyo shipped. Quantum Ark was cancelled before release, in the crypto winter.

Community Manager, Jul 2022 to Feb 2023. A 1-minute read.

What changed

3countries coordinated: Indonesia, Singapore, India
2game launches planned
Kyoshipped as a web-based game
About
Web3 gaming, an iCandy Interactive subsidiary, Singapore (remote)
Games
Quantum Ark and Kyo
Teams
Indonesia, Singapore and India
Tools
Launch planning, Community management
1 min left

The problem

Storms is a Web3 game studio owned by iCandy Interactive. In 2022 its teams were in three countries, and the market changed every week. Each launch needed one plan all three teams could follow.

What I did

I owned the launch plans for Quantum Ark and Kyo. I kept the three teams in step and ran the community side of each launch.

How the launches were run
Plan. One plan per game, so each team knew its part.
Coordinate. Teams in Indonesia, Singapore and India on one timeline.
Community. I ran the community side of each launch.

What happened

Kyo shipped as a web game. Quantum Ark was cancelled before release, in the crypto winter. Its plan never went live, so I don’t claim results for it.

What I learned

With teams in several countries, one plan and one timeline keep everyone in step. Markets can turn under a launch. A clear plan with one owner holds up either way.

This case study shows product marketing, positioning and pricing and social, creator and community marketing. Each link shows the rest of my work in that skill.

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