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Work / Trippy Turtles Club

Growing an NFT project's Discord to about 20,000 members, organically

With three friends I ran Trippy Turtles Club, an NFT project. I led marketing and partnerships. In about six months it made about USD 60,000 and grew to about 20,000 Discord members, without paid ads.

Head of marketing and partnerships, 2021. A 2-minute read.

What changed

About 20,000Discord members, grown organically
About USD 60Kmade in around six months
4people running it, me included
What
NFT project, run as a side project
When
2021
Team
Me and three friends
My part
Marketing and partnerships
Tools
Discord, Community building
2 min left

The project

In 2021, three friends and I started an NFT project called Trippy Turtles Club. I led marketing and partnerships.

We never paid for ads. In about six months the Discord grew to around 20,000 members, and the project made about USD 60,000.

Around six months, four people
~20,000Discord members, grown organically
~USD 60Kmade by the project
~6 monthsfrom start to that figure

The work

Most of the work went into four things.

Where the work went

The Discord community
Collaborations with other projects
The website
Sneak-peek previews before drops

The collection

A few of the turtles from the collection.

Grey turtle with a purple bandana, gold chain and a bazooka, in front of neon trianglesIce-textured turtle with an orange mohawk and a TTC number 00 jersey on a blue gradientBlack marble turtle with a green mohawk and a tie-dye shirt against a galaxyGreen marble turtle with black dreadlocks and two katanas on an orange gradientGrey turtle in a maroon beret and a TTC number 99 jersey, underwaterTeal turtle in gold aviators and a mushroom-print shirt against blue crystal facets

More on the graphics page.

This case study shows social, creator and community marketing and partnerships and business development. Each link shows the rest of my work in that skill.

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Hi, I’m Aditya.

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