Experience

Each role with its main results and the skills it used most. I've used AI tools in my day-to-day work since Gaba Healthcare in 2023. The full stories are in the case studies.

Open to full-time marketing roles and contract work.

Download resume Full portfolio (PDF)

Roles

Apr 2026 – Sep 2026

DemandNexus Head of Growth B2B demand-generation agency

Grew the US and Europe client book from two accounts to five, all five retained through my six months there, worth a combined USD 100,000+ in quarterly contract value.

Led the growth function through three senior managers and around 30 people across SDR, content, paid acquisition, operations and design.

Set the pricing and packaging: service tiers priced off cost to serve and target margin, competitor price research, repricing on demand, and add-ons on the busiest tiers.

Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.

Built the inbound-to-pipeline playbook and a qualification framework for technical buyers, both used across client work, and launched new AI agents to existing clients.

Cut weekly competitor and account research by 75%, from four hours to one, with Claude, n8n and Make, and shipped landing pages and internal tools with Cursor and Claude Code.

Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation, AI tools in daily work

Case study: Growing a client book from two accounts to five, and keeping all five

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Performance marketing, Growth, B2B demand gen, Product marketing, Content and SEO, Brand, Partnerships, Leadership, Ops and AI

Oct 2025 – Feb 2026

Yes2Games Marketing and Partnerships Manager HTML5 games publisher, Singapore (remote)

Signed 5 game studios out of 50 vetted in Indonesia, each deal priced on a model I built (projected 8% revenue lift).

Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.

Took Zero One Protocol to market on Steam, Android and iOS: pricing, go-to-market and partnerships.

Moved marketing spend to the games players kept playing, using a D7 and D30 retention matrix across 49 titles.

Partnerships and deal-making, Deal modelling, Event marketing, Game go-to-market and pricing, Retention analysis, AI tools in daily work

Case study: Signing 5 of 50 game studios in Indonesia, each deal priced on my model

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Performance marketing, Growth, Product marketing, Content and SEO, Social and creators, Partnerships, Ops and AI

Jan 2024 – Oct 2025

Independent Growth Consultant Early-stage clients across sectors, Remote

Cut customer acquisition cost by 20% for early-stage clients on budgets under USD 1,000 a month, by fixing the funnel before adding spend.

One client later hired me full-time to lead its growth team.

Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory, AI tools in daily work

Case study: Cutting CAC by 20% on budgets under USD 1,000 a month

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Performance marketing, Growth, B2B demand gen, Product marketing, Content and SEO, Social and creators, Brand, Partnerships, Leadership, Ops and AI

Feb 2023 – Dec 2023

Gaba Healthcare Marketing Project Manager Telepsychiatry company, New York (remote)

Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.

Grew daily qualified calls from 12 to 20 by moving 40% of Meta brand spend into high-intent search.

Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.

Ran USD 20,000 a month in paid media and a five-person remote team.

Landing pages and A/B testing, Paid search and Meta ads, SEO and content, Partnerships, Team management, AI tools in daily work

Case study: Raising bookings from 1.8% to 5.0% at a telepsychiatry company

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Performance marketing, Growth, Content and SEO, Social and creators, Partnerships, Leadership

Jul 2022 – Feb 2023

Storms Community Manager Web3 gaming, an iCandy Interactive subsidiary, Singapore (remote)

Planned the launch marketing for two games with teams in Indonesia, Singapore and India. Kyo shipped; Quantum Ark was cancelled in the crypto winter.

Launch planning, Community building, Cross-market coordination, Game marketing

Case study: Planning two game launches across teams in three countries

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Growth, Product marketing, Content and SEO, Social and creators, Partnerships

Jun 2021 – May 2022

The Cirqle Content Strategist Influencer marketing platform, Netherlands (remote)

Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.

Reached 6.3x return on ad spend on Meta for that campaign, and managed about USD 30,000 a month in paid media.

Designed the creator-scoring framework the team used across brand clients.

Creator and influencer marketing, Paid social on Meta, Audience research and personas, Creative direction, Creator vetting

Case study: USD 1.26M in holiday sales from four creators

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Performance marketing, Growth, Product marketing, Content and SEO, Social and creators, Brand, Partnerships

Apr 2020 – Jul 2021

Ondot Media Marketing Specialist B2B publishing

Won the Rising Star Award in 2021.

Content and SEO, Email and newsletters, Paid and social media, Events and webinars

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Performance marketing, Growth, B2B demand gen, Content and SEO, Social and creators, Partnerships

Jun 2018 – Dec 2019

Urbo Marketing Associate Netherlands (remote)

Social media, Content and copy, Market research, Campaign support

See by skill

Growth, Content and SEO, Social and creators, Partnerships

Also

Side project: Trippy Turtles Club, 2021. An NFT project I ran with three friends, where I headed marketing and partnerships. We made about USD 60,000 in around six months and grew an organic Discord community of about 20,000 members. Case study
Education: BA Business Administration, Northumbria University, Singapore, 2016 to 2018.
Tools: GA4, Search Console, Semrush, HubSpot, VWO, Google Ads, Meta Ads Manager, Salesforce, Canva, Claude, GPT-4o, n8n, Make, Zapier, Cursor, Claude Code.

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