Apr 2026 – Sep 2026
Head of Growth, DemandNexus
Main skills: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation
Where
The roles where I used this, oldest first.
| Skill | Urbo2018 | Ondot2020 | Cirqle2021 | Storms2022 | Gaba2023 | Consulting2024 | Yes2Games2025 | DemandNexus2026 |
|---|---|---|---|---|---|---|---|---|
| Content and SEO |
Content and SEO at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
Content and SEO at Ondot Media Marketing Specialist, Apr 2020 – Jul 2021
Main skills in this role: Content and SEO, Email and newsletters, Paid and social media, Events and webinars.
Content and SEO at The Cirqle Content Strategist, Jun 2021 – May 2022
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Content and SEO at Storms Community Manager, Jul 2022 – Feb 2023
Main skills in this role: Launch planning, Community building, Cross-market coordination, Game marketing.
Content and SEO at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.
Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.
Content and SEO at Independent Growth Consultant, Jan 2024 – Oct 2025
Main skills in this role: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory.
Content and SEO at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Main skills in this role: Partnerships and deal-making, Deal modelling, Event marketing, Game go-to-market and pricing, Retention analysis.
Content and SEO at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Main skills in this role: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation.
Results
1.8% to 5.0%
consultation booking rate, after a landing page per condition and trust-focused A/B tests
Gaba Healthcare, 2023
5,000 to 9,000
monthly organic visitors; SEO brought in 35% of qualified calls
Gaba Healthcare, 2023
Experience
Only the results from each role that involved this skill.
Oct 2025 – Feb 2026
Marketing and Partnerships Manager, Yes2Games
Main skills: Partnerships and deal-making, Deal modelling, Event marketing, Game go-to-market and pricing, Retention analysis
Jan 2024 – Oct 2025
Growth Consultant, Independent
Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory
Feb 2023 – Dec 2023
Marketing Project Manager, Gaba Healthcare
Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.
Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.
Jul 2022 – Feb 2023
Community Manager, Storms
Main skills: Launch planning, Community building, Cross-market coordination, Game marketing
Jun 2021 – May 2022
Content Strategist, The Cirqle
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Apr 2020 – Jul 2021
Marketing Specialist, Ondot Media
Main skills: Content and SEO, Email and newsletters, Paid and social media, Events and webinars
Jun 2018 – Dec 2019
Marketing Associate, Urbo
Main skills: Social media, Content and copy, Market research, Campaign support
Case studies
Plans, decks and research
Work in its original form.
Brand and demand teardown, August 2026
Why Empowrd AI's content reaches HR practitioners when its buyers are consultancy founders
Read the plan
Client deck, May 2025
Content strategy for an AI stock-analysis tool
PDF, 11 pages
Training deck, February 2022
Best ad copy and practices
PDF, 32 pages
Related writing
Articles about the craft itself: a faster writing workflow, the AI writing tools worth using, a plain-English explainer, and the copyright rules behind AI-made content.
Playbook, May 2026
Use Claude to cut first-draft time with four prompts
A four-prompt workflow for first drafts that avoids the usual AI tells. The prompts, and one before-and-after example.
Comparison, May 2026
The 7 AI writing tools worth using in 2026, compared
A shortlist of seven AI writing tools to try, with prices and what each is for. These are my picks to test, not test results.
Explainer, May 2026
What is an LLM, really?
A from-scratch guide to how large language models work: tokens, attention, the prediction loop, and what to make of it all. 12 minutes.
Explainer, Jun 2026
Training AI on copyrighted work can be legal. Piracy isn't
The law on training data is settling into a rule. Training can be fair use, but how you got the material, and whether the output competes with it, can turn the same act into liability. Provenance is now the question.
Hiring for this?
Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.