Growth at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
The full role All my growth work
Growth at The Cirqle Content Strategist, Jun 2021 – May 2022
Main skills in this role: Creator and influencer marketing, Paid social on Meta, Audience research and personas, Creative direction, Creator vetting.
The full role Case study: The Cirqle All my growth work
Growth at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.
Grew daily qualified calls from 12 to 20 by moving 40% of Meta brand spend into high-intent search.
The full role Case study: Gaba Healthcare All my growth work
B2B demand gen at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Grew the US and Europe client book from two accounts to five, all five retained through my six months there, worth a combined USD 100,000+ in quarterly contract value.
Led the growth function through three senior managers and around 30 people across SDR, content, paid acquisition, operations and design.
Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.
Built the inbound-to-pipeline playbook and a qualification framework for technical buyers, both used across client work, and launched new AI agents to existing clients.
The full role Case study: DemandNexus All my b2b demand gen work
Product marketing at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Set the pricing and packaging: service tiers priced off cost to serve and target margin, competitor price research, repricing on demand, and add-ons on the busiest tiers.
Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.
The full role Case study: DemandNexus All my product marketing work
Content and SEO at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
The full role All my content and seo work
Content and SEO at Ondot Media Marketing Specialist, Apr 2020 – Jul 2021
Main skills in this role: Content and SEO, Email and newsletters, Paid and social media, Events and webinars.
The full role All my content and seo work
Content and SEO at The Cirqle Content Strategist, Jun 2021 – May 2022
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
The full role Case study: The Cirqle All my content and seo work
Content and SEO at Storms Community Manager, Jul 2022 – Feb 2023
Main skills in this role: Launch planning, Community building, Cross-market coordination, Game marketing.
The full role Case study: Storms All my content and seo work
Content and SEO at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.
Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.
The full role Case study: Gaba Healthcare All my content and seo work
Content and SEO at Independent Growth Consultant, Jan 2024 – Oct 2025
Main skills in this role: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory.
The full role Case study: Independent growth consultant All my content and seo work
Content and SEO at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Main skills in this role: Partnerships and deal-making, Deal modelling, Event marketing, Game go-to-market and pricing, Retention analysis.
The full role Case study: Yes2Games All my content and seo work
Content and SEO at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Main skills in this role: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation.
The full role Case study: DemandNexus All my content and seo work
Social and creators at The Cirqle Content Strategist, Jun 2021 – May 2022
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Designed the creator-scoring framework the team used across brand clients.
The full role Case study: The Cirqle All my social and creators work
Social and creators at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.
The full role Case study: Yes2Games All my social and creators work
Brand at The Cirqle Content Strategist, Jun 2021 – May 2022
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
The full role Case study: The Cirqle All my brand work
Partnerships at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
The full role All my partnerships work
Partnerships at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.
The full role Case study: Gaba Healthcare All my partnerships work
Partnerships at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Signed 5 game studios out of 50 vetted in Indonesia, each deal priced on a model I built (projected 8% revenue lift).
Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.
Took Zero One Protocol to market on Steam, Android and iOS: pricing, go-to-market and partnerships.
The full role Case study: Yes2Games All my partnerships work
Ops and AI at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Built the inbound-to-pipeline playbook and a qualification framework for technical buyers, both used across client work, and launched new AI agents to existing clients.
Cut weekly competitor and account research by 75%, from four hours to one, with Claude, n8n and Make, and shipped landing pages and internal tools with Cursor and Claude Code.
The full role Case study: DemandNexus All my ops and ai work