Apr 2026 – Sep 2026
Head of Growth, DemandNexus
Main skills: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation
Where
The roles where I used this, oldest first.
| Skill | Urbo2018 | Ondot2020 | Cirqle2021 | Storms2022 | Gaba2023 | Consulting2024 | Yes2Games2025 | DemandNexus2026 |
|---|---|---|---|---|---|---|---|---|
| Performance marketing |
Performance marketing at Ondot Media Marketing Specialist, Apr 2020 – Jul 2021
Main skills in this role: Content and SEO, Email and newsletters, Paid and social media, Events and webinars.
Performance marketing at The Cirqle Content Strategist, Jun 2021 – May 2022
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Reached 6.3x return on ad spend on Meta for that campaign, and managed about USD 30,000 a month in paid media.
Performance marketing at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Grew daily qualified calls from 12 to 20 by moving 40% of Meta brand spend into high-intent search.
Ran USD 20,000 a month in paid media and a five-person remote team.
Performance marketing at Independent Growth Consultant, Jan 2024 – Oct 2025
Cut customer acquisition cost by 20% for early-stage clients on budgets under USD 1,000 a month, by fixing the funnel before adding spend.
Performance marketing at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Moved marketing spend to the games players kept playing, using a D7 and D30 retention matrix across 49 titles.
Performance marketing at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Main skills in this role: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation.
Results
USD 1.26M
in sales from four creators and the paid ads behind them, against a USD 300,000 target, over four months of holiday campaigns. A team result: I was the Content Strategist and managed under 5% of the spend
The Cirqle, Color Street, 2021–22
12 to 20
daily qualified calls, after moving 40% of Meta brand spend into high-intent search
Gaba Healthcare, 2023
20% lower
customer acquisition cost, from USD 100 to USD 80 per customer over nine months, on budgets under USD 1,000 a month
Independent consulting, 2024–25
Five
people in the remote team I hired and managed, with USD 20,000 a month in paid media
Gaba Healthcare, 2023
Experience
Only the results from each role that involved this skill.
Oct 2025 – Feb 2026
Marketing and Partnerships Manager, Yes2Games
Moved marketing spend to the games players kept playing, using a D7 and D30 retention matrix across 49 titles.
Jan 2024 – Oct 2025
Growth Consultant, Independent
Cut customer acquisition cost by 20% for early-stage clients on budgets under USD 1,000 a month, by fixing the funnel before adding spend.
Feb 2023 – Dec 2023
Marketing Project Manager, Gaba Healthcare
Grew daily qualified calls from 12 to 20 by moving 40% of Meta brand spend into high-intent search.
Ran USD 20,000 a month in paid media and a five-person remote team.
Jun 2021 – May 2022
Content Strategist, The Cirqle
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Reached 6.3x return on ad spend on Meta for that campaign, and managed about USD 30,000 a month in paid media.
Apr 2020 – Jul 2021
Marketing Specialist, Ondot Media
Main skills: Content and SEO, Email and newsletters, Paid and social media, Events and webinars
Case studies
Plans, decks and research
Work in its original form.
Playbook deck, September 2021
Paid social playbook: what worked on Meta
PDF, 22 pages
Training deck, August 2021
Facebook Ads Manager: the basics and automated rules
PDF, 14 pages
Training deck, February 2022
Best ad copy and practices
PDF, 32 pages
Related writing
Articles I've written on what sits next to paid media: lead quality over lead volume, the tools that feed acquisition, and producing creative faster.
Explainer, Jul 2026
Most lead scoring measures interest, not fit
Companies score leads on engagement (opens, clicks, page views), then wonder why the high scores don't close. Engagement shows interest. It doesn't show fit.
Comparison, Jun 2026
Best AI lead generation tools, honestly compared (2026)
AI lead-gen has split into dozens of tools that each solve one piece. Here's what works, what it costs, and the one thing (data accuracy) that decides whether it pays off.
Comparison, May 2026
The 7 AI writing tools worth using in 2026, compared
A shortlist of seven AI writing tools to try, with prices and what each is for. These are my picks to test, not test results.
Hiring for this?
Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.