Apr 2026 – Sep 2026
Head of Growth, DemandNexus
Grew the US and Europe client book from two accounts to five, all five retained through my six months there, worth a combined USD 100,000+ in quarterly contract value.
Where
The roles where I used this, oldest first.
| Skill | Urbo2018 | Ondot2020 | Cirqle2021 | Storms2022 | Gaba2023 | Consulting2024 | Yes2Games2025 | DemandNexus2026 |
|---|---|---|---|---|---|---|---|---|
| Partnerships |
Partnerships at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
Partnerships at Ondot Media Marketing Specialist, Apr 2020 – Jul 2021
Main skills in this role: Content and SEO, Email and newsletters, Paid and social media, Events and webinars.
Partnerships at The Cirqle Content Strategist, Jun 2021 – May 2022
Designed the creator-scoring framework the team used across brand clients.
Partnerships at Storms Community Manager, Jul 2022 – Feb 2023
Main skills in this role: Launch planning, Community building, Cross-market coordination, Game marketing.
Partnerships at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.
Partnerships at Independent Growth Consultant, Jan 2024 – Oct 2025
Main skills in this role: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory.
Partnerships at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Signed 5 game studios out of 50 vetted in Indonesia, each deal priced on a model I built (projected 8% revenue lift).
Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.
Took Zero One Protocol to market on Steam, Android and iOS: pricing, go-to-market and partnerships.
Partnerships at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Grew the US and Europe client book from two accounts to five, all five retained through my six months there, worth a combined USD 100,000+ in quarterly contract value.
Results
5,000 to 9,000
monthly organic visitors; SEO brought in 35% of qualified calls
Gaba Healthcare, 2023
2 to 5
US and Europe client accounts, all five retained through my six months there, USD 100,000+ a quarter combined
DemandNexus, 2026
5 of 50
game studios signed from those vetted, each deal priced on my model
Yes2Games, 2025–26
About 20,000
Discord members grown organically, heading marketing and partnerships
Trippy Turtles Club, 2021
Experience
Only the results from each role that involved this skill.
Oct 2025 – Feb 2026
Marketing and Partnerships Manager, Yes2Games
Signed 5 game studios out of 50 vetted in Indonesia, each deal priced on a model I built (projected 8% revenue lift).
Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.
Took Zero One Protocol to market on Steam, Android and iOS: pricing, go-to-market and partnerships.
Jan 2024 – Oct 2025
Growth Consultant, Independent
Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory
Feb 2023 – Dec 2023
Marketing Project Manager, Gaba Healthcare
Grew organic visitors from 5,000 to 9,000 a month with patient-education articles grouped by topic and backlink partnerships with WebMD, Teladoc Health and Indeed. SEO brought in 35% of qualified calls.
Jul 2022 – Feb 2023
Community Manager, Storms
Main skills: Launch planning, Community building, Cross-market coordination, Game marketing
Jun 2021 – May 2022
Content Strategist, The Cirqle
Designed the creator-scoring framework the team used across brand clients.
Apr 2020 – Jul 2021
Marketing Specialist, Ondot Media
Main skills: Content and SEO, Email and newsletters, Paid and social media, Events and webinars
Jun 2018 – Dec 2019
Marketing Associate, Urbo
Main skills: Social media, Content and copy, Market research, Campaign support
Case studies
Plans, decks and research
Work in its original form.
Event plan, December 2025
Campus launch event for Zero One Protocol
PDF, 13 pages
Related writing
Articles on the economics behind a deal: who pays, which tools work better combined than as rivals, and how a standard spreads when every major company adopts it.
Comparison, Jun 2026
Clay vs Apollo vs ZoomInfo: which data tool for which team
These three tools get compared as rivals, but they do different jobs. For most mid-market teams the answer is a combination. Here's the breakdown by team size and budget.
Explainer, May 2026
MCP explained: the protocol wiring AI into everything
The Model Context Protocol went from a quiet Anthropic release to industry-standard plumbing in under two years. Here's what it is, why every major lab adopted it, and where the hype got ahead of the facts.
Hiring for this?
Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.