Head of Growth at DemandNexus · Pune, India
Growth and go-to-market, built on numbers you can check.
Eight years across SaaS, healthtech, gaming and consumer brands: paid media, partnerships, pricing and launches. I build my own tools when the job needs one.
- Teams in the US, Europe and Asia
- Lived in Singapore 2007–2018
- Pune, India · IST
Four results, each with its receipts.
Every number links to the full case study: the situation, what I did, and what came out of it.
Selected work
All case studies →Building an inbound engine for a telepsychiatry SaaS
Consultation booking rate from 1.8% to 5.0% and daily qualified calls up 67%, on about USD 20,000 a month of paid media, starting with no inbound engine.
Read the case study → USD 1.26M in sales from 4 creator partners, 319% above targetUSD 1.26M in sales from four creator partners
A holiday-season creator campaign for Color Street that beat its USD 300,000 target by 319%, with Meta Ads return on ad spend lifted from 3.0x to 6.3x.
Read the case study → 5 of 50 studios vetted and closed (10%)Closing five studios from fifty, on a deal-economics model
A 10% close rate on a vetted studio pipeline in Indonesia, a retention matrix that moved spend to the strongest titles, and pricing and partnerships work on a title that shipped on Android, iOS and Steam.
Read the case study → 2 → 5 client accounts, all retainedGrowing and holding a US and Europe client book
A client book that grew from 2 accounts to 5 with all five retained, plus the pricing, positioning and AI-assisted operations behind it.
Read the case study →What I bring
The skills a role usually asks for, each with the result behind it.
Paid media
Meta and Google, up to USD 30,000 a month run personally.
Conversion
Booking rate 1.8% to 5.0% at Gaba Healthcare, by fixing the path before adding spend.
Creator and partner programs
USD 1.26M in sales from four creator partners, 319% above target.
Business development
Five studios closed from fifty vetted at Yes2Games, scored on a deal-economics model.
Search and content
Monthly organic visitors 5,000 to 9,000; SEO drove 35% of qualified calls.
Team leadership
A growth function of about thirty people through three senior managers.
Pricing, packaging and launches
Launch plans for games across teams in Indonesia, Singapore and India.
AI and automation
Claude, n8n, Make, Cursor and Claude Code: pages and tools shipped without an engineering hand-off.
Career at a glance
Eight roles in eight years, from B2B publishing to a US and Europe agency book.
- Head of Growth, DemandNexus B2B demand-generation agency · Pune and Denver Apr 2026 – present
- Marketing and Partnerships Manager, Yes2Games HTML5 games publisher · Singapore (remote) Oct 2025 – Feb 2026
- Independent Growth Consultant, Early-stage clients across sectors Remote Jan 2024 – Oct 2025
- Marketing Project Manager, Gaba Healthcare Telepsychiatry SaaS · New York (remote) Feb 2023 – Dec 2023
- Community Manager, Storms Web3 gaming, an iCandy Interactive subsidiary · Singapore (remote) Jul 2022 – Feb 2023
- Content Strategist, The Cirqle Influencer marketing platform · Netherlands (remote) Jun 2021 – May 2022
- Marketing Specialist, Ondot Media B2B publishing · India · Rising Star Award 2021 Apr 2020 – Jul 2021
- Marketing Associate, Urbo Netherlands (remote) Jun 2018 – Dec 2019
- GA4
- Search Console
- Semrush
- HubSpot
- VWO
- Google Ads
- Meta Ads Manager
- Salesforce
- Canva
- Claude
- GPT-4o
- n8n
- Make
- Zapier
- Cursor
- Claude Code
Strategy work
All strategy work →Things I have built
- The Counter Brief ↗ Publication · live · Astro · Cloudflare
- Daily ↗ Web app · live · React · Vite · Supabase · Cloudflare Pages
- Appointment Handover Sheet tool Internal tool · DemandNexus · Vanilla HTML/CSS/JS · Cloudflare Workers
Pick a number. I will show you where it comes from.
Every figure on this site has a source behind it. If you want the detail behind any of it, email is the fastest route.