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I find where customers drop off, and fix that first.

Bookings at a telepsychiatry company went from 1.8% to 5.0% of visitors, before the ad budget grew.

I’m hiring a growth marketer Results, career, a 90-day plan and the resume. I need a growth partner A growth diagnostic, three prices and a discovery call.

Growth playbooks: how I’d lower CAC, test ads and fix a landing page.

Four places customers leave

Each pale dot is a customer leaving. Scroll, or tap a stage, to fix the leak.

Where customers drop off

I find the step that loses the most people and fix that first. Then the ad budget goes up.

Get seen

Ads, search and creators. The aim is the right people, before more people.

Read the Color Street case study

Land

A page per offer. The headline says what you sell, in plain words.

Read the Gaba Healthcare case study

Book or buy

One clear next step, with the price or the proof right beside it.

Read the Yes2Games case study

Follow up

Fast replies to the people who were interested and didn’t buy yet.

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Basic, medium or advanced. Quick questions, points for each right answer, a daily streak and a wiki for the deeper ideas. Free, no sign-up.

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A chatbot tells you a competitor raised USD 12M last March. What do you do?

BasicWhat AI is, how to ask it well, and how to catch it making things up. 7 lessons

MediumResearch, drafts, search, ads and a way to prove it saved time. 7 lessons

AdvancedWorkflows, agents, guardrails and whether the automation pays. 8 lessons

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22 marketing lessons, about three minutes each. Your progress stays on your device.

Results, against the industry

Four results, each with its case study. Where a published benchmark exists, it is marked on the line.

Gaba Healthcare

Visitors who booked a consultation, 2023

1.8% to 5.0%

A telepsychiatry company running on paid ads. I rebuilt the pages before spending more. Read how

Medical practices, median 2.4%Healthcare, median 5.1%All industries, 6.6% 1.8% before 5.0% after

Marks on the line: Medical practices, median 2.4%; Healthcare, median 5.1%; All industries, 6.6%.

It started below every median in the report and finished level with the healthcare median. The best medical pages reach 20.4%, off the end of this line, so there was more to win.

Visitors to your site a month

5,000

Color Street

Sales in four months against a target, 2021 to 2022

USD 1.26M

Run with The Cirqle: four creators, 120 ad copies tested, 30,019 orders. I handled under 5% of the spend. Read how

Target USD 300,000 USD 1.26M sold

The campaign sold 4.2 times its target. The Cirqle reported USD 6.30 back for every USD 1 spent on ads, against an industry average of USD 5.20.

What you spend on ads a month

USD 20,000

DemandNexus

Client accounts in the US and Europe, Apr to Sep 2026

2 to 5

None lost, together worth over USD 100,000 a quarter. Read how

2 when I joined 5, none lost

Agencies typically keep 60 to 70% of clients a year, and the best keep 85% or more. Mine is six months of data, so I would not call it a like-for-like comparison.

Independent consulting

Cost of winning a customer, 2024 to 2025, nine months

USD 100 to USD 80

Small businesses spending under USD 1,000 a month. I closed the funnel gaps before adding spend. Read how

USD 100 USD 80

A fifth cheaper, and lower is better here. I have not found a fair public benchmark for budgets this small, so there is no industry mark on this line.

Your monthly budget

USD 3,000

Industry figures from the Unbounce Conversion Benchmark Report 2024, Influencer Marketing Hub 2024, and agency surveys by The Starr Conspiracy, Pushleads and Swydo. Color Street results as published by The Cirqle.