All lessons

Everything I've written, newest first inside each track. If you're new, start with a track.

Start here

1What AI can and can't do for a marketer

2How I cut weekly research from 4 hours to 1

3Write the workflow down first

4Which AI workflow should you try first?

5Audit what Google and Meta turned on

AI basics for marketers

Jun 2026 How RAG fails in production, and how to fix it

Jun 2026 What is RAG, really?

Jun 2026 What is a context window, really?

Jun 2026 Over 1,400 fake AI cases in court: where AI belongs

Jun 2026 What is agentic AI? A no-hype guide

May 2026 What is an embedding, really?

May 2026 What is an LLM, really?

Marketing with AI

Nov 2026 AI made posting nearly free. Trust is the scarce thing now

Nov 2026 How I cut weekly research from 4 hours to 1

Nov 2026 Use AI to listen before you use it to write

Nov 2026 Your social posts are search results now

Jun 2026 Two things decide an AI note-taker, and accuracy isn't one

May 2026 The 7 AI writing tools worth using in 2026, compared

May 2026 Use Claude to cut first-draft time with four prompts

AI automation in marketing

Nov 2026 AI for a social team: redesign the workflow first

Nov 2026 Your first automation: a weekly research brief

Jul 2026 What Claude Code costs: $20 or $1,200 a month

Jun 2026 Agents can pay now. Your controls cannot.

Jun 2026 How to test an AI agent before you trust it

Jun 2026 What one AI agent really costs, beyond the vendor invoice

Jun 2026 Why fewer than 25% of AI agent pilots reach production

Jun 2026 Deploy your first support-triage agent, human in the loop

May 2026 7 AI agents worth testing in 2026

May 2026 The AI coding assistants actually worth using

May 2026 MCP explained: the protocol wiring AI into everything

AI in performance marketing

Nov 2026 Fix the page before you buy more traffic: bookings went from 1.8% to 5.0%

Nov 2026 Google and Meta run your ads now. Audit what they turned on

Nov 2026 Test 120 ad variations without wasting budget

AI around marketing

Nov 2026 When your brand's bot answers a customer, you answered

Jul 2026 Most lead scoring measures interest, not fit

Jun 2026 AI is quietly removing the first job

Jun 2026 Every AI roadmap needs a political-risk line

Jun 2026 Training AI on copyrighted work can be legal. Piracy isn't

Jun 2026 AI cold email that survives the spam filter

Jun 2026 AI SDR tools, honestly compared, and when you don't need one

Jun 2026 Best AI lead generation tools, honestly compared (2026)

Jun 2026 Clay vs Apollo vs ZoomInfo: which data tool for which team

Jun 2026 The honest AI sales stack: the 5 to 6 tools you need

Jun 2026 What is an SDR, and how AI is changing the role

Jun 2026 What is conversation intelligence? A plain guide

May 2026 How to use AI to review a contract before you sign it