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AI basics for marketers

For marketers who use AI but are not sure what it is doing. By the end you can explain it to a colleague and spot when it is making things up.

Lessons, in order

1.1 What AI can and can't do for a marketer A plan, not tested yet, Eight planning models and where AI helps in each. You do not need all eight; start with the first.

1.2 What an LLM is, in plain words A plan, not tested yet, How a language model works, without the jargon.

1.3 What agentic AI means A plan, not tested yet, Workflow or agent, and how to choose.

1.4 Why AI makes things up, and how to catch it A plan, not tested yet, Lawyers have cited more than 1,400 fake AI cases. What went wrong and what to check.

1.5 What never to paste into an AI tool A plan, not tested yet, Customer, patient and client data. Coming.

1.6 A glossary: 30 AI words, one line each A plan, not tested yet, Coming.

Do it this week

Pick one task you do every week. Ask AI to do it, then mark every line you could not verify.

The proof

DemandNexus: weekly research from 4 hours to 1

Next track: Marketing with AI