Learn / Track 4 of 5

AI in performance marketing

For people who spend on ads. By the end you can audit what the platforms switched on for you and test creative without wasting budget.

Lessons, in order

4.1 Google and Meta run your ads now. Audit what they turned on A plan, not tested yet, A six-step monthly audit of the defaults.

4.2 Test 120 ad variations without wasting budget I've done the manual version, A few hooks, many rewrites, budget that follows sales. What went wrong.

4.3 Score creators before you sign them I've done the manual version, The creator-scoring framework. Coming.

4.4 Fix the page before you buy more traffic: bookings went from 1.8% to 5.0% I've done the manual version, Gaba: booking rate from 1.8% to 5.0%, alongside other changes. Page first, spend second.

4.5 Put the buying dates in the calendar first I've done the manual version, Coming.

4.6 Spend where players stay: a retention matrix I've done the manual version, Yes2Games retention across 49 titles. Lesson coming; the case study is live.

4.7 Paid social basics, updated for AI I've done the manual version, Coming.

4.8 Measure it honestly: holdouts and what platforms report A plan, not tested yet, Coming.

Do it this week

Open your Google Ads and Meta accounts. List every automated setting that is on. Write down who switched each one on and why.

The proof

The Cirqle: USD 1.26M in sales from four creators

Next track: AI around marketing