Learn / Track 5 of 5

AI around marketing

For marketers who work with sales, product and legal. By the end you know what to score, what to price and what the rules say.

Lessons, in order

5.1 Score fit before interest A plan, not tested yet, Why most lead scoring measures interest, not fit.

5.2 Cold email that survives the spam filter A plan, not tested yet, The cold email playbook.

5.3 AI sales tools: what to buy and what to skip A plan, not tested yet, The sales stack, with the comparisons behind it.

5.4 Price from unit economics I've done the manual version, DemandNexus tiers priced from competitor research and cost to serve. Lesson coming.

5.5 Write the model before the negotiation I've done the manual version, Yes2Games deal economics. Lesson coming.

5.6 When your brand's bot answers a customer, you answered A plan, not tested yet, Accountability for AI replies, and the rules arriving.

5.7 What AI is doing to entry-level marketing jobs A plan, not tested yet, AI is not coming for every job. It is removing the first one.

Do it this week

Ask sales for the last ten leads that closed and ten that did not. Compare them on fit, not on interest.

The proof

Yes2Games: 5 of 50 studios signed on a priced deal model

Pick a workflow to try