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Skills

Product marketing, positioning and pricing

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Where

The roles where I used this, oldest first.

Where I used product marketing, by role
Skill Urbo2018Ondot2020Cirqle2021Storms2022Gaba2023Consulting2024Yes2Games2025DemandNexus2026
Product marketing
Used in that role Tap a square for the details.

Results

5 of 50

game studios signed from those vetted, each deal priced on my model

Yes2Games, 2025–26

Case study: Yes2Games

Three

countries’ teams coordinated to plan two game launches

Storms, 2022–23

Case study: Storms

Experience

Only the results from each role that involved this skill.

Apr 2026 – Sep 2026

Head of Growth, DemandNexus

Set the pricing and packaging: service tiers priced off cost to serve and target margin, competitor price research, repricing on demand, and add-ons on the busiest tiers.
Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.

Jan 2024 – Oct 2025

Growth Consultant, Independent

Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory

Jul 2022 – Feb 2023

Community Manager, Storms

Planned the launch marketing for two games with teams in Indonesia, Singapore and India. Kyo shipped; Quantum Ark was cancelled in the crypto winter.

Jun 2021 – May 2022

Content Strategist, The Cirqle

Main skills: Creator and influencer marketing, Paid social on Meta, Audience research and personas, Creative direction, Creator vetting

Case studies

2 to 5 client accounts, all five retained DemandNexus, Apr 2026 – Sep 2026 Growing a client book from two accounts to five, and keeping all five
5 of 50 studios signed from those vetted (10%) Yes2Games, Oct 2025 – Feb 2026 Signing 5 of 50 game studios in Indonesia, each deal priced on my model
3 countries coordinated: Indonesia, Singapore, India Storms, Jul 2022 – Feb 2023 Planning two game launches across teams in three countries

Plans, decks and research

Work in its original form.

Related writing

Articles on positioning and pricing in practice: how competing tools really compare, why a product with a strong case can still fail to sell, and how pricing changes what a buyer pays.

Explainer, Jul 2026

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Hiring for this?

Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.

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Hi, I’m Aditya.

How do you want to grow?

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