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Skills

B2B demand generation

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Where

The roles where I used this, oldest first.

Where I used b2b demand gen, by role
Skill Urbo2018Ondot2020Cirqle2021Storms2022Gaba2023Consulting2024Yes2Games2025DemandNexus2026
B2B demand gen
Used in that role Tap a square for the details.

Results

2 to 5

US and Europe client accounts, all five retained through my six months there, USD 100,000+ a quarter combined

DemandNexus, 2026

Case study: DemandNexus

Around 30

people led through three senior managers, across SDR, content, paid, operations and design

DemandNexus, 2026

Case study: DemandNexus

Experience

Only the results from each role that involved this skill.

Apr 2026 – Sep 2026

Head of Growth, DemandNexus

Grew the US and Europe client book from two accounts to five, all five retained through my six months there, worth a combined USD 100,000+ in quarterly contract value.
Led the growth function through three senior managers and around 30 people across SDR, content, paid acquisition, operations and design.
Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.
Built the inbound-to-pipeline playbook and a qualification framework for technical buyers, both used across client work, and launched new AI agents to existing clients.

Jan 2024 – Oct 2025

Growth Consultant, Independent

Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory

Case studies

2 to 5 client accounts, all five retained DemandNexus, Apr 2026 – Sep 2026 Growing a client book from two accounts to five, and keeping all five

Plans, decks and research

Work in its original form.

Related writing

Articles on outbound, lead data, scoring and the sales tools B2B teams actually need.

Explainer, Jul 2026

Most lead scoring measures interest, not fit

Companies score leads on engagement (opens, clicks, page views), then wonder why the high scores don't close. Engagement shows interest. It doesn't show fit.

Playbook, Jun 2026

AI cold email that survives the spam filter

AI made cold email easier to write and harder to land. Inbox providers now run AI filters that catch templated outreach. What works uses AI for research and timing, not volume.

Explainer, Jun 2026

What is an SDR, and how AI is changing the role

An SDR fills the pipeline. They find and qualify prospects so account executives can close. What the role is, how it differs from a BDR, what it pays, and how AI is changing the job without ending it.

Every article on sales and marketing

Hiring for this?

Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.

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Hi, I’m Aditya.

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