Apr 2026 – Sep 2026
Head of Growth, DemandNexus
Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.
Where
The roles where I used this, oldest first.
| Skill | Urbo2018 | Ondot2020 | Cirqle2021 | Storms2022 | Gaba2023 | Consulting2024 | Yes2Games2025 | DemandNexus2026 |
|---|---|---|---|---|---|---|---|---|
| Brand |
Brand at The Cirqle Content Strategist, Jun 2021 – May 2022
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Brand at Independent Growth Consultant, Jan 2024 – Oct 2025
Main skills in this role: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory.
Brand at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Wrote the positioning: value propositions for each tier, positioning against rival agencies, and messaging frameworks for client accounts.
Results
USD 1.26M
in sales from four creators and the paid ads behind them, against a USD 300,000 target, over four months of holiday campaigns. A team result: I was the Content Strategist and managed under 5% of the spend
The Cirqle, Color Street, 2021–22
Experience
Only the results from each role that involved this skill.
Jan 2024 – Oct 2025
Growth Consultant, Independent
Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory
Jun 2021 – May 2022
Content Strategist, The Cirqle
Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Plans, decks and research
Work in its original form.
Brand and demand teardown, August 2026
Why Empowrd AI's content reaches HR practitioners when its buyers are consultancy founders
Read the plan
Training deck, February 2022
Best ad copy and practices
PDF, 32 pages
Client deck, May 2025
Content strategy for an AI stock-analysis tool
PDF, 11 pages
Research paper, 2017
Nestlé: globalisation, localisation and glocalisation
PDF, 18 pages
Related writing
Articles on keeping a recognisable voice when AI does part of the writing, and on the trust and ownership questions that come with it.
Playbook, May 2026
Use Claude to cut first-draft time with four prompts
A four-prompt workflow for first drafts that avoids the usual AI tells. The prompts, and one before-and-after example.
Comparison, May 2026
The 7 AI writing tools worth using in 2026, compared
A shortlist of seven AI writing tools to try, with prices and what each is for. These are my picks to test, not test results.
Explainer, Jun 2026
Training AI on copyrighted work can be legal. Piracy isn't
The law on training data is settling into a rule. Training can be fair use, but how you got the material, and whether the output competes with it, can turn the same act into liability. Provenance is now the question.
Explainer, Jun 2026
Over 1,400 fake AI cases in court: where AI belongs
The same tool that does real work in contract review is getting lawyers sanctioned for citing cases that never existed. One habit separates the two, and it shows where AI fits in legal work.
Things I've built
Hiring for this?
Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.