Skills

Social, creator and community marketing

Where

The roles where I used this, oldest first.

Where I used social and creators, by role
Skill Urbo2018Ondot2020Cirqle2021Storms2022Gaba2023Consulting2024Yes2Games2025DemandNexus2026
Social and creators
Used in that role Tap a square for the details.

Results

USD 1.26M

in sales from four creators and the paid ads behind them, against a USD 300,000 target, over four months of holiday campaigns. A team result: I was the Content Strategist and managed under 5% of the spend

The Cirqle, Color Street, 2021–22

Case study: The Cirqle, Color Street

About 20,000

Discord members grown organically, heading marketing and partnerships

Trippy Turtles Club, 2021

Case study: Trippy Turtles Club

Three

countries’ teams coordinated to plan two game launches

Storms, 2022–23

Case study: Storms

Experience

Only the results from each role that involved this skill.

Oct 2025 – Feb 2026

Marketing and Partnerships Manager, Yes2Games

Marketed two events at PENS, a university in Surabaya, and an online pitch event where game developers pitched their games and studios to us, through partners, referrals, event listing sites, campus promotion and student word of mouth.

Jan 2024 – Oct 2025

Growth Consultant, Independent

Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory

Jul 2022 – Feb 2023

Community Manager, Storms

Planned the launch marketing for two games with teams in Indonesia, Singapore and India. Kyo shipped; Quantum Ark was cancelled in the crypto winter.

Jun 2021 – May 2022

Content Strategist, The Cirqle

Directed the personas and creative for Color Street's creator campaign: USD 1.26M in sales from four creators and the paid ads behind their content, 319% above target.
Designed the creator-scoring framework the team used across brand clients.

Jun 2018 – Dec 2019

Marketing Associate, Urbo

Main skills: Social media, Content and copy, Market research, Campaign support

Plans, decks and research

Work in its original form.

Related writing

Articles on producing content at volume without losing the voice, and on who owns the work when AI is involved.

Explainer, Jun 2026

Training AI on copyrighted work can be legal. Piracy isn't

The law on training data is settling into a rule. Training can be fair use, but how you got the material, and whether the output competes with it, can turn the same act into liability. Provenance is now the question.

All my articles

Hiring for this?

Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.

Download resume Every skill

Hi, I’m Aditya.

How do you want to grow?

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