Oct 2025 – Feb 2026
Where
The roles where I used this, oldest first.
| Skill | Urbo2018 | Ondot2020 | Cirqle2021 | Storms2022 | Gaba2023 | Consulting2024 | Yes2Games2025 | DemandNexus2026 |
|---|---|---|---|---|---|---|---|---|
| Social and creators |
Social and creators at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
Social and creators at Ondot Media Marketing Specialist, Apr 2020 – Jul 2021
Main skills in this role: Content and SEO, Email and newsletters, Paid and social media, Events and webinars.
Social and creators at The Cirqle Content Strategist, Jun 2021 – May 2022
Social and creators at Storms Community Manager, Jul 2022 – Feb 2023
Social and creators at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Main skills in this role: Landing pages and A/B testing, Paid search and Meta ads, SEO and content, Partnerships, Team management.
Social and creators at Independent Growth Consultant, Jan 2024 – Oct 2025
Main skills in this role: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory.
Social and creators at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Results
USD 1.26M
in sales from four creators and the paid ads behind them, against a USD 300,000 target, over four months of holiday campaigns. A team result: I was the Content Strategist and managed under 5% of the spend
The Cirqle, Color Street, 2021–22
About 20,000
Discord members grown organically, heading marketing and partnerships
Trippy Turtles Club, 2021
Experience
Only the results from each role that involved this skill.
Jan 2024 – Oct 2025
Growth Consultant, Independent
Main skills: Funnel audits, Conversion rate optimisation, Paid media on small budgets, Analytics, Client advisory
Feb 2023 – Dec 2023
Marketing Project Manager, Gaba Healthcare
Main skills: Landing pages and A/B testing, Paid search and Meta ads, SEO and content, Partnerships, Team management
Jul 2022 – Feb 2023
Community Manager, Storms
Jun 2021 – May 2022
Content Strategist, The Cirqle
Apr 2020 – Jul 2021
Marketing Specialist, Ondot Media
Main skills: Content and SEO, Email and newsletters, Paid and social media, Events and webinars
Jun 2018 – Dec 2019
Marketing Associate, Urbo
Main skills: Social media, Content and copy, Market research, Campaign support
Case studies
Plans, decks and research
Work in its original form.
Research, August 2021
Gymshark vs MyProtein: UK influencer programmes compared
PDF, 5 pages
Playbook deck, September 2021
Paid social playbook: what worked on Meta
PDF, 22 pages
Launch plan, October 2025
Community and social plan for two game launches
PDF, 27 pages
Launch plan, October 2025
Pre-launch and community plan for a street-racing game
PDF, 12 pages
Event plan, December 2025
Campus launch event for Zero One Protocol
PDF, 13 pages
Related writing
Articles on producing content at volume without losing the voice, and on who owns the work when AI is involved.
Comparison, May 2026
The 7 AI writing tools worth using in 2026, compared
A shortlist of seven AI writing tools to try, with prices and what each is for. These are my picks to test, not test results.
Playbook, May 2026
Use Claude to cut first-draft time with four prompts
A four-prompt workflow for first drafts that avoids the usual AI tells. The prompts, and one before-and-after example.
Explainer, Jun 2026
Training AI on copyrighted work can be legal. Piracy isn't
The law on training data is settling into a rule. Training can be fair use, but how you got the material, and whether the output competes with it, can turn the same act into liability. Provenance is now the question.
Hiring for this?
Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.




