Apr 2026 – Sep 2026
Head of Growth, DemandNexus
Main skills: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation
Where
The roles where I used this, oldest first.
| Skill | Urbo2018 | Ondot2020 | Cirqle2021 | Storms2022 | Gaba2023 | Consulting2024 | Yes2Games2025 | DemandNexus2026 |
|---|---|---|---|---|---|---|---|---|
| Growth |
Growth at Urbo Marketing Associate, Jun 2018 – Dec 2019
Main skills in this role: Social media, Content and copy, Market research, Campaign support.
Growth at Ondot Media Marketing Specialist, Apr 2020 – Jul 2021
Main skills in this role: Content and SEO, Email and newsletters, Paid and social media, Events and webinars.
Growth at The Cirqle Content Strategist, Jun 2021 – May 2022
Main skills in this role: Creator and influencer marketing, Paid social on Meta, Audience research and personas, Creative direction, Creator vetting.
Growth at Storms Community Manager, Jul 2022 – Feb 2023
Main skills in this role: Launch planning, Community building, Cross-market coordination, Game marketing.
Growth at Gaba Healthcare Marketing Project Manager, Feb 2023 – Dec 2023
Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.
Grew daily qualified calls from 12 to 20 by moving 40% of Meta brand spend into high-intent search.
Growth at Independent Growth Consultant, Jan 2024 – Oct 2025
Cut customer acquisition cost by 20% for early-stage clients on budgets under USD 1,000 a month, by fixing the funnel before adding spend.
One client later hired me full-time to lead its growth team.
Growth at Yes2Games Marketing and Partnerships Manager, Oct 2025 – Feb 2026
Moved marketing spend to the games players kept playing, using a D7 and D30 retention matrix across 49 titles.
Growth at DemandNexus Head of Growth, Apr 2026 – Sep 2026
Main skills in this role: Team leadership, Pricing and packaging, Positioning and messaging, Client growth and new business, AI and automation.
Results
1.8% to 5.0%
consultation booking rate, after a landing page per condition and trust-focused A/B tests
Gaba Healthcare, 2023
12 to 20
daily qualified calls, after moving 40% of Meta brand spend into high-intent search
Gaba Healthcare, 2023
20% lower
customer acquisition cost, from USD 100 to USD 80 per customer over nine months, on budgets under USD 1,000 a month
Independent consulting, 2024–25
Experience
Only the results from each role that involved this skill.
Oct 2025 – Feb 2026
Marketing and Partnerships Manager, Yes2Games
Moved marketing spend to the games players kept playing, using a D7 and D30 retention matrix across 49 titles.
Jan 2024 – Oct 2025
Growth Consultant, Independent
Cut customer acquisition cost by 20% for early-stage clients on budgets under USD 1,000 a month, by fixing the funnel before adding spend.
One client later hired me full-time to lead its growth team.
Feb 2023 – Dec 2023
Marketing Project Manager, Gaba Healthcare
Lifted the consultation booking rate from 1.8% to 5.0% with a landing page per patient condition and trust-focused A/B tests.
Grew daily qualified calls from 12 to 20 by moving 40% of Meta brand spend into high-intent search.
Jul 2022 – Feb 2023
Community Manager, Storms
Main skills: Launch planning, Community building, Cross-market coordination, Game marketing
Jun 2021 – May 2022
Content Strategist, The Cirqle
Main skills: Creator and influencer marketing, Paid social on Meta, Audience research and personas, Creative direction, Creator vetting
Apr 2020 – Jul 2021
Marketing Specialist, Ondot Media
Main skills: Content and SEO, Email and newsletters, Paid and social media, Events and webinars
Jun 2018 – Dec 2019
Marketing Associate, Urbo
Main skills: Social media, Content and copy, Market research, Campaign support
Case studies
Plans, decks and research
Work in its original form.
Growth plan, September 2026
A growth plan for a parenting app: fix five leaks first, then build channels that compound
Read the plan
Growth plan, August 2026
How an early-stage AI proposal tool could reach $202K ARR in 24 months
Read the plan
Strategy deck, April 2026
A 12-month global growth plan for a creative-tech agency
PDF, 12 pages
Related writing
Articles on the habits behind growth work: measuring fit rather than interest, giving every experiment an owned metric and a kill rule, and matching the tactic to the use case.
Explainer, Jul 2026
Most lead scoring measures interest, not fit
Companies score leads on engagement (opens, clicks, page views), then wonder why the high scores don't close. Engagement shows interest. It doesn't show fit.
Explainer, Jun 2026
Why fewer than 25% of AI agent pilots reach production
Most AI agent pilots stall before production: no owned metric, no workflow redesign, no kill criterion. McKinsey shows 62% experimenting but 23% scaling. Here are five questions to ask first.
Comparison, Jun 2026
Best AI lead generation tools, honestly compared (2026)
AI lead-gen has split into dozens of tools that each solve one piece. Here's what works, what it costs, and the one thing (data accuracy) that decides whether it pays off.
Hiring for this?
Open to full-time marketing roles and contract work. Email me at adityamg96@gmail.com.