Decks and research
10 pieces of work in their original form: strategy decks, interview presentations, launch plans, training decks and research. Open any of them as a PDF.
Strategy and interview decks
Strategy deck, MonkyVision, April 2026
A 12-month global growth plan for a creative-tech agency
Positioning, go-to-market for North America, MENA and Europe, an enterprise acquisition system, a 30/60/90-day plan, a quarterly roadmap, team scaling, lean and growth budget modes, and the main risks.
Client deck, VeritaForge (consulting client), May 2025
Content strategy for an AI stock-analysis tool
Brand positioning, content pillars, formats, cross-promotion with influencers and affiliates, lead generation, community and retention, SEO, and a week-by-week launch calendar.
Launch and event plans
Launch plan, Yes2Games · NSR, October 2025
Pre-launch and community plan for a street-racing game
Game overview, launch objective, launch phases, content calendar, crew engagement, Discord strategy, social handles, and the influencer plan with personas.
Launch plan, Yes2Games · NSR and Zero One Protocol, October 2025
Community and social plan for two game launches
Timelines, selling points, audience insights, pre-registration and landing-page strategy, and a six-week launch sequence from setup to the final push.
Event plan, Yes2Games · PENS Surabaya, December 2025
Campus launch event for Zero One Protocol
Event format and rules, the day timeline, team structure, revenue scenarios for USD 1 tickets, registration and payment flow, marketing channels and calendar, and a micro-ambassador programme.
Training and playbooks
Playbook deck, The Cirqle, September 2021
Paid social playbook: what worked on Meta
A 22-slide internal playbook I wrote at The Cirqle, distilling what was working in creator-led Meta campaigns: content patterns, video length, budgets, A/B test design and a campaign naming system tied to funnel stage.
Training deck, The Cirqle, February 2022
Best ad copy and practices
What separates a good ad, worked examples for brands similar to the agency's clients, the best-performing copy, and the technical rules.
Training deck, The Cirqle, August 2021
Facebook Ads Manager: the basics and automated rules
Campaign structure (campaign, ad set and ad), budget optimisation, and the automated rules a team can set to manage spend.
Research
Research, Competitor research for a sports-nutrition client, August 2021
Gymshark vs MyProtein: UK influencer programmes compared
Two UK influencer programmes benchmarked: number of influencers, follower ranges, estimated monthly cost and estimated return.
Research paper, Northumbria University (BA coursework), 2017
Nestlé: globalisation, localisation and glocalisation
How Nestlé adapts product and promotion across markets, with Nescafé Gold packaging compared across countries, then target market and segmentation.