Strategy work

Plans and teardowns

Analysis I wrote for a real company from public information, showing how I reason from evidence to a recommendation.

Brand and demand teardown · Empowrd AI · August 2026
Why Empowrd AI's content reaches HR practitioners when its buyers are consultancy founders

A two-page teardown of Empowrd AI's public footprint found three different target audiences across one ten-person team's channels, and recommends one buyer, two founder voices and a 90-day measurement-first plan.

More strategy work, including partner-channel plans and growth plans written for other companies, is available on request. Get in touch.