AI made posting nearly free. Trust is the scarce thing now
When anyone can post at no cost, volume stops being an edge. What platforms, surveys and one study say about AI content, and why I'd publish less.
Use AI to listen before you use it to write
Most social teams start AI on writing posts. I'd start on listening, because it feeds every other decision. A practical case and the rules.
Your social posts are search results now
Social, search and AI assistants are merging into one place where people find things. What the evidence shows, what it doesn't, and what social teams should change.
When your brand's bot answers a customer, you answered
AI can handle many social replies, but not the blame. A tribunal ruling, the EU chatbot rule and customer data point to a three-tier policy.