Fix the page before you buy more traffic: bookings went from 1.8% to 5.0%
At Gaba Healthcare, 1.8% of visitors booked. I rebuilt the pages before spending more, and the rate reached 5.0%. The steps, the limits of the proof, and where AI helps.
Google and Meta run your ads now. Audit what they turned on
Google and Meta now automate targeting, copy and budgets by default. A monthly audit of what's switched on, what you feed it, and proof it works.
Test 120 ad variations without wasting budget
A few hooks, many rewrites of each, and budget that follows sales. How a team tested 120 ad copy variations at The Cirqle, what went wrong, and where AI helps now.