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Learn / Wiki / AI for marketing

Review theatre

An approve button pressed eighty times without looking.

Review theatre is a dashboard nobody reads and an approve button that gets pressed eighty times in a row. If the reviewer approves everything, you do not have a person in the loop. You have a delay.

Make the review real: a sample the reviewer must actually decide on, mistakes seeded in now and then, and a count of how often they change something. If the answer is never, the check is not working.

Back to the marketing course

Find your way around

Learn it in the course, copy it from a playbook, see it work in a case study.

Learn Short quiz lessons in marketing and sales, in three levels, with points and a streak.
Look up A wiki of short entries on the ideas behind the lessons, for when you want more depth.
Read Articles on what I tried, and how much of it I have run myself.
Try AI workflows and growth playbooks you can copy this week.
See it work Case studies with the before and after, and the numbers behind them.
Work with me Hiring a growth marketer, or need a growth partner? Both start here.

Hi, I’m Aditya.

How do you want to grow?

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