Proof of concept (POC)
A small trial on the buyer’s own problem, with a written finish line.
A free trial says "look around". A POC says "here is what we agreed the product must do, so let us see if it does". The goal comes first and it is written down. Without that, a trial ends in a shrug, and a shrug is a "no".
A good plan fits on one page and has six parts: the question, the success criteria, the scope, the time box (dates, not "a few weeks"), the people with one owner per side, and the exit. A real POC costs hours from both teams, so offer one only after discovery has shown the problem and what it is worth.
Find your way around
Learn it in the course, copy it from a playbook, see it work in a case study.