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Offloading and taste

Hand over what you have mastered. Keep doing what you are still learning.

We have always offloaded thinking to writing, calculators and maps, and mostly it does not matter. It matters when the skill you offload is the one you are still building, or the one your judgement rests on. A marketer who never writes a first draft slowly loses the feel for what makes a sentence land, and that feel is what lets them tell a good draft from a plausible one.

When anyone can produce a competent draft in twenty seconds, taste is what is left: knowing which of twenty is good, and why. It comes from doing the work and being wrong. Accountability never moves: every claim you publish is yours.

Hi, I’m Aditya.

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