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Learn / Wiki / AI for marketing

Where AI belongs in your week

Delegate, collaborate, do it yourself, do not touch.

Delegate the repetitive, checkable and low-stakes: first drafts, reformatting, summaries. Collaborate where you bring judgement and it brings breadth: twenty options so you can reject nineteen. Do it yourself when the thinking is the deliverable. Do not touch confidential material in a consumer tool, or anything you cannot check and cannot afford to get wrong.

The largest factor in using it well is friction. Three seconds to reach it and it becomes reflex. And attach it to a slot rather than an intention: "use AI more" fails for the same reason "read more" does.

Back to the marketing course

Find your way around

Learn it in the course, copy it from a playbook, see it work in a case study.

Learn Short quiz lessons in marketing and sales, in three levels, with points and a streak.
Look up A wiki of short entries on the ideas behind the lessons, for when you want more depth.
Read Articles on what I tried, and how much of it I have run myself.
Try AI workflows and growth playbooks you can copy this week.
See it work Case studies with the before and after, and the numbers behind them.
Work with me Hiring a growth marketer, or need a growth partner? Both start here.

Hi, I’m Aditya.

How do you want to grow?

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