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Learn / Wiki / AI for marketing

Answer engine optimisation (AEO)

Being the source an AI answer is built from, on top of ranking.

People still search, and they also ask AI assistants that read the web and answer in a paragraph. Pages that are clear, specific and easy to quote have the better chance of being used in those answers. Nobody can guarantee a citation, so treat it as a bonus on top of good SEO.

What helps: the direct answer in the first lines under each heading, headings that match the questions people ask, and original numbers or examples a generic page cannot copy. Be sceptical of anyone who promises guaranteed AI citations.

Back to the marketing course

Find your way around

Learn it in the course, copy it from a playbook, see it work in a case study.

Learn Short quiz lessons in marketing and sales, in three levels, with points and a streak.
Look up A wiki of short entries on the ideas behind the lessons, for when you want more depth.
Read Articles on what I tried, and how much of it I have run myself.
Try AI workflows and growth playbooks you can copy this week.
See it work Case studies with the before and after, and the numbers behind them.
Work with me Hiring a growth marketer, or need a growth partner? Both start here.

Hi, I’m Aditya.

How do you want to grow?

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