About

Hello, I am Aditya.

I run growth for a B2B agency, and before that I spent eight years on paid media, partnerships and launches for SaaS, healthtech, gaming and consumer brands.

What I do

I am Head of Growth at DemandNexus, based in Pune, India. I lead the growth function through three senior managers and around thirty people across outbound sales development, content, paid acquisition, operations and design, and I own the client relationships and new business for a US and Europe book.

Earlier work covers paid media on Meta and Google (up to USD 30,000 a month personally), creator partnerships, studio acquisitions, pricing and packaging, and launch planning for games across teams in Indonesia, Singapore and India.

How I work

• I fix the conversion path before I add spend.
• I score partners and channels against a written model, then go deep on the few that clear it.
• I write down and automate the recurring work, with Claude, n8n, Make, Cursor and Claude Code, so a small team covers a wide surface.
• I would rather state a number that can be checked than a bigger one that cannot.

Where I am from

I lived and studied in Singapore for eleven years, from 2007 to 2018, through school and a BA in Business Administration at Northumbria University, Singapore. I now live in Pune and work with teams across time zones.

Education

BA Business Administration, Northumbria University, Singapore · 2016 – 2018